Now, after nearly 20 years with Hawai‘i Farm Project, she’s helping connect visitors to the island’s agricultural roots while playing a part in its ongoing recovery.
While each of the Hawaiian Islands is special in its own way, Mary Britton will always have a soft spot for Maui. Originally from Williamsburg in Virginia, Britton was drawn to the island because of its natural beauty and strong sense of community – and that is a big part of why she stayed. “The people are wonderful, and it’s the kind of place and environment I feel grateful to raise my family,” she says.
As chief operations officer at Hawai‘i Farm Project, Britton spends her time supporting the day-to-day operations of the growing business, which incorporates Maui Gold Pineapple, Maui Pineapple Tour, Maui Pineapple Store, Maui Chocolate Tour, Lahaina Honey Company and Maui Farm Events.
“I’ve been with the company for 19 years and have been fortunate to help shape and grow it into what it is now,” she says. “What we have worked hard to build – and what has kept me here – is being part of something that supports local agriculture while also creating meaningful experiences for our visitors.”
Britton says Maui has a different feel to the other islands, and it comes down to its connection to agriculture and community. “While O‘ahu is more fast-paced and urban and island of Hawai‘i is expansive with dramatic, diverse landscapes, Maui sits in a unique middle ground,” she says. “What sets Maui apart is its strong connection to the land, especially in Upcountry Maui along the slopes of Haleakalā. Agriculture is not just part of the scenery here; it is part of everyday life. There is also an intimacy to Maui. You can move from the ocean to a working farm to a locally-owned shop all in one day.”
Britton says the company’s farm tours in particular offer an excellent chance to connect people to the stories behind how products are grown and made. “I think people love that our tours are more than just an activity,” she says. “Guests get to meet passionate people, and there’s a sense of authenticity and discovery that makes the experience memorable.” She believes people are becoming more interested in agritourism as they seek more authentic, hands-on travel experiences and a stronger connection to where their food comes from. “It encourages more thoughtful choices, supports local agriculture, and fosters appreciation for the land and the work behind every harvest,” she says.
While Maui is still recovering from the devastating 2023 wildfires, Britton says the focus is on rebuilding in a thoughtful and community-driven way. “Areas like Lahaina are still healing, but much of the island remains open, welcoming and committed to supporting local businesses and residents through this recovery,” she says. “Tourism plays a critical role by supporting local jobs, small businesses and agriculture. When visitors choose to come to Maui, shop locally and participate in experiences rooted in the community, they are directly contributing to the island’s economic recovery and long-term sustainability.”
Hawai‘i Farm Project is continually innovating, with new offerings like the Farm & Feast Experience, which incorporates the Maui Chocolate Tour and dinner at Italian restaurant Sale Pepe, and Maui Pineapple Tour’s Farm & Lunch option, which includes a catered lunch by ‘Ohana Island Grindz. “We are also continuing to expand across Maui Gold Pineapple and Maui Pineapple Store, with a focus on creating more meaningful, locally-rooted experiences that connect people to agriculture on Maui,” Britton says.
Insider Tips
Maui is a year-round destination, but the best time to visit is when you are looking for a balance of great weather and a more relaxed pace, typically in the spring (March-May) and fall (September to mid-December). These seasons offer fewer crowds while still showcasing everything the island has to offer.
Beyond our tours, I’d recommend visiting a farmers’ market as well as just spending time enjoying Maui’s beauty
